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A customer education platform or learning management system (LMS) is a software application for managing and delivering digital customer education programs. Customer education platforms help companies—primarily those in B2B—effectively and efficiently deliver the educational content their customers need to unlock their product or service's full potential.
There are a lot of customer education platforms out there—just look at G2's grid. They're not all built the same, though. While many have similar features, there can be a distinct line between them.
Customer education platforms fall into one of these buckets:
How do you know which one you need? It comes down to resources and program maturity.
If you're just starting your customer education journey and don't have many resources, an open-source platform might be all you need. Meanwhile, if you're far along in your journey and have leadership buy-in and budget, a custom learning platform may be up your alley.
Overview: Northpass is a market-leading learning platform for customer education that empowers businesses to elevate their customer experience and optimize operational efficiency through digital learning. Iconic brands, including Walmart and Johnson & Johnson, in addition to hundreds of growth businesses, like Pipedrive and Freshworks, choose Northpass to power their digital customer academies. Our award-winning platform and expert services give companies a surefire path to transform outdated customer training methods into modern digital education programs that match how customers want to learn today and improve training efficiency, effectiveness, and reach.
Benefits of Northpass
Northpass Pricing: All Northpass plans comes with fixed pricing for unlimited users, admins, and content.
Overview: Docebo helps companies create and manage content, deliver training, and measure the business impact of their customer, partner, and employee training programs. With Docebo’s AI-based Learning Suite closes the loop on enterprise learning for any audience and helps them increase learner engagement and create a culture of learning.
Benefits of Docebo
Docebo Pricing: No specifics provided, but its website says that pricing is "easy, flexible, and scalable."
Overview: LearnUpon LMS is a solution businesses can use to deliver impactful enterprise-level training to their employees, partners, and customers. LearnUpon LMS offers impactful features, including portals allowing teams to configure training for different audiences. LearnUpon LMS also integrates with popular tools like Salesforce and Zapier.
Benefits of LearnUpon LMS
LearnUpon Pricing: LearnUpon offers three pricing tiers, including Essential, Premium, and Enterprise. All plans come with customer success, strategic action plans, implementation consultant, and technical support.
Overview: Skilljar is an external LMS helping businesses educate, engage and retain everyone they do business with. Skilljar offers actionable data and insights to help learning teams measure impact, track progress, and evaluate content. Skilljar also has support to help businesses manage security requirements and a global learner base.
Benefits of Skilljar
Skilljar Pricing: Not available
Overview: Lessonly by Seismic is a training, coaching and enablement solution that helps teams ramp up onboarding, deliver feedback and improve. The company’s Enablement Cloud™ enables the effective management of sales content, learning and coaching, strategy and planning, content automation, buyer engagement, and enablement intelligence. Businesses can unify their tech stack by integrating with their CRM, email tools, collaboration software, content authoring, and other applications.
Benefits of Lessonly
Lessonly Pricing: Not available
Overview: SAP Litmos Training powers training for enterprise companies. SAP Litmos unifies virtual, classroom, mobile and social learning to empower training teams, sales and service leaders, safety and compliance managers and HR teams to collaborate, author, deliver and track learning. SAP Litmos Training has an online course builder, tracking and reporting capabilities, task automation, and ILT capabilities. The platform also includes pre-built courses that teams can use.
Benefits of SAP Litmos
SAP Litmos Pricing: You can purchase the standalone LMS, bundle the LMS with the online course library, or just buy the course library. Specific prices are only available by contacting the company.
Overview: 360Learning combines collaborative tools with the power of an LMS to help companies unlock learning. 360Learning uses AI and collaborative features to turn in-house experts into L&D collaborators. Learning teams can create courses, while discussion forums, upvotes and reactions enable collaborative learning.
Benefits of 360Learning
360Learning Pricing: Their out-of-the-box LMS starts at $8/registered user per month (up to 100 users/month). Pricing for 100+ users/month is available by request.
Overview: TalentLMS provides companies with an easy way to deliver onboarding, compliance, customer, partners, and sales training. TalentLibrary offers more than 550 ready-made courses that cover the skills teams need to succeed.
Benefits of TalentLMS
TalentLMS Pricing: TalentLMS starts with a free plan (starter at $69/month) and goes up from there. Each pricing tier starts with a free plan. (You must contact them for Enterprise.)
Overview: Absorb LMS empowers companies to deliver consistent and on-brand training to employees, customers, and partners. Absorb Intelligence, an AI-powered set of capabilities, simplifies tasks. It allows learners to gain new skills and knowledge while allowing teams to improve the experience and drive engagement. AbsorbLMS also lets learners train offline by syncing course progress when an internet connection is restored.
Benefits of Absorb LMS
Absorb LMS Pricing: Pricing is available upon request
Overview: WorkRamp is an LMS that allows businesses to create content and deploy training to internal teams, customers, and partners. With WorkRamp Dashboards and CRM integrations, teams can surface important metrics like revenue impact, employee engagement and customer health.
Benefits of WorkRamp
Pricing: Not available
Customer education platforms have advanced significantly over the past few years, making the LMS RFP process more challenging.
In the past, most organizations’ needs entailed having the ability to create courses from documents, enroll learners by email, and administer basic quizzes.
As more organizations from different industries saw online learning and training's values, goals diversified and the demand for more functionalities increased.
The market has responded by serving up sophisticated and intuitive features that meet those needs. While the customer education platform features you need will ultimately depend on factors such as your goals, objectives, program maturity, and resources, they are a handful you should prioritize at all costs.
Customizable: Control how the user interface (UI) looks to your customers, including the home screen, events page, login screen, profile page and more. With complete customization control, you can align your academy with every brand touchpoint, including your website and mobile app so that your customers get a seamless learning experience.
Integrations: Customer education platform integrations bring your platform together with your tech stack, including your customer success software and CRM. By integrating your existing tech stack with your customer education platform, you can easily share data so that your teams can use learning data to improve the customer experience.
Analytics: Analytics let you drill down into your customers' learning activity to under behavior, pain points, areas of improvement, and more. Common analytics available in most modern customer education platforms include single course analysis, course completion rates, course popularity, and the number of enrolled customers.
Multi-content and Device Support: No two customers learn in the same way, which is why it's essential that your customer education platforms deliver content in different formats, i.e., blended learning, and on different devices, including smartphones, tablets, and desktops.
Quizzes, Assessments, and Certifications: The platform is integrated with assignments and quizzes that help your customers test their knowledge and help you access their understanding. Meanwhile, certificates allow your customers to test their knowledge and show off their accomplishments.
Bonus feature: A responsive and knowledgable support team is equally as important to the success of your customer education platform as any of the above features. When selecting a vendor, ensure they offer ongoing support, industry expertise, and the guidance you'll need—now and in the future—to make the most of your customer education platform.
The list of use cases for customer education platforms is long.
How do you put it into practice? How can you apply a customer education platform to the customer journey?
Knowing all there is to know about customer education platforms is great, but how do you pick the right one?
Now, select your platform. That's the nuts and bolts of it.