Today, there’s a mismatch between the way businesses are educating customers, and onboarding their personnel and partners — You know, those fun, 101-level introductions.
Frankly, it doesn’t match how people actually learn.
When you’re confronted with a difficult task, or a new product that doesn’t come with instructions, where do you turn first? It probably looks like this:
With the richness of the internet, a slew of digital resources have been made readily available. From Google to YouTube to Coursera to Quora to Reddit to Wikipedia and others, there’s a multitude of places to learn — Results may vary.
On-demand learning has taken the world by storm because of three main reasons:
- It’s fast.
- It’s easy.
- It’s relevant.
This isn’t a surprise, either.
That’s because 70% of employees say they do not have the mastery of the skills necessary to do their job today. And, only 20% of employees say they have the skills needed for their current and future roles, according to Gartner.
The problem: Most of today’s businesses are forcing people to learn with rigid solutions that weren’t futureproofed.
That’s why it’s not unusual to see learning experiences designed for compliance or professional development purposes attempting to train a frontline workforce the best practices to ensure a top-notch customer experience. It simply doesn’t work.
To give you an idea of what a traditional LMS delivers, check this out: