Everyone knows that to run a successful business, you need to focus on marketing and selling products.
But did you know it’s also very important for businesses to focus on education as well?
Why? Because your customers need to know how to use your product or take advantage of your service to get value out of it.
This is why creating an LMS training portal (aka a customer academy) for your customers is so important.
Here’s what you need to know:
An LMS training portal, or more commonly referred to as an online academy, is a place customers, employees, channel partners and gig workers can go to learn about a product or service. An LMS training portal is also where internal learning teams can organize content and ensure their target audience is realizing value.
Creating customer training courses using an LMS is one of the best ways to set up an online academy.
Here are some basic steps you can follow to help your education program get off to a great start:
The first step of using an LMS to create a stellar product education program is to decide on your goals. Sure, your goal is to educate users about your products, but why are you educating them?
Do you want to reduce customer churn?
Do you want to create brand advocates?
Do you want to free up more of your customer support staff’s time?
Decide on your end game first so that you can build your education program with your objectives in mind. Remember to consider both customer-centric and business-centric goals.
You need the right team of people to put together the best learning content for your product training academy. Most of the time, a good team consists of a project leader as well as a subject matter expert (SME) and an instructional designer.
Your SME should be someone who knows the product and its features like the back of their hand. They should also have a deep understanding of your customers and what they need.
Your instructional designer should be someone who can develop all that knowledge into effectively-designed courses.
Next, you can work with your SME and instructional designer to start planning and building the actual content of the training courses.
Remember to keep the content you're creating fully aligned with the goals you set in step one. Once your content is ready, you can launch your training academy so customers and employees can start using it.
Related Reading: 5 Instructional Design Best Practices
One of the best parts about using an LMS to design your product education courses is that once you’ve launched your academy, you can track how your users are interacting with it.
This can give you valuable insights into which parts of your courses are working and which parts are failing to engage or inform your users.
Then, you can make adjustments so your academy continues to improve and provide even greater value.
Now that we’ve gone over the best way to use an LMS to set up your training academy, let’s narrow in on some best practices for building the individual courses or training modules.
If there are certain modules that are getting higher levels of engagement than others, investigate why this might be and update the design of the less engaging modules to be more effective.
As we’ve mentioned, one of the most important parts of designing a product education program is establishing the goals of the program.
Setting clear training objectives for your courses is essential for achieving both positive customer outcomes and positive business outcomes.
For customers, a clear objective is a great motivator. Customers are more likely to remain engaged with training content if they know its purpose and what they can expect to get out of it. Whatever the goal of the course content, whether it's customer onboarding or an objective that comes later in the customer journey, it needs to be clearly communicated to the customer.
On the business side, establishing clear goals and measuring customer training is one of the keys to improvement. You probably have specific business objectives you’re aiming for (if you don’t, you should).
For example, the goal of your education program might be to improve customer retention. The best way to assess whether or not you’ve met these goals is to measure customer learning with metrics like:
In most cases, an LMS is the best tool for building an effective product education academy. However, every scenario is a little bit different. It’s a good idea to carefully evaluate exactly which learning platform is best for your business’s needs.
Here are a few important considerations to keep in mind when you’re evaluating product education platforms:
Looking out for these features can make it easier for you to find the best LMS for training your users according to their specific needs.