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HubSpot burst onto the scene nearly two decades ago, when Brian Halligan and Dharmesh Shah set out to fundamentally change the way businesses and consumers interact. The core of this was the inbound methodology (or inbound marketing).
Since 2006, the company has expanded exponentially, offering a CRM platform tailor-made for teams across the company, including marketing, services and sales.
As a standalone product, HubSpot is great. But what makes it even better is its ability to integrate with a seemingly endless list of third-party tools.
The HubSpot App Marketplace is massive.
HubSpot integrates with more than 1,000 different apps — and it's constantly adding support for new ones.
HubSpot breaks down its App Marketplace into 5 categories: Marketing, Sales, Customer Service, Productivity, and Finance, with the integrations within each aiming to improve the function and performance of these teams.
Here are 19 HubSpot integrations you should connect with ASAP to improve every aspect of your business.
By integrating HubSpot with Facebook Ads, you can use your CRM data to target customers with personalized ads that are relevant to them. You can also track your ad campaign's ROI more conveniently and accurately. Using this integration can help you create a straight line between your customer data and their personal ad experience.
You can also integrate HubSpot with Google Search Console. This will connect HubSpot with data about how your content is ranking in Google’s search results. Information like how the content is ranking for certain keywords on Google search engine results pages (SERPs) and how frequently people are clicking on your content. These are great insights for informing future content marketing strategy decisions.
There’s a HubSpot marketing integration for Shopify as well. With the Shopify integration, you can enable communication between your Shopify store and HubSpot. This makes it possible to use HubSpot to evaluate Shopify data like average order value, lifetime order value, and more. You can also automatically sync and segment contacts, products, and orders as well as create automated eCommerce marketing campaigns.
WordPress is another marketing tool that can integrate with HubSpot. HubSpot for WordPress is a marketing integration that lets you connect your contacts’ information to HubSpot. This allows you to manage and segment your audience more conveniently. You can also use automation and analytics to help drive conversions.
You can also find many HubSpot sales integrations in the HubSpot Marketplace. These integrations can connect HubSpot with the sales tools you regularly use to create a more efficient workflow for your sales team.
Integrating HubSpot with Gmail can make it easy to keep track of sales productivity directly in your inbox. This integration enables you to log the emails you send, track opens and clicks, and access sales tools.
HubSpot can also be conveniently integrated with Salesforce. HubSpot's integration with Salesforce is extremely easy to set up and doesn’t require any technical knowledge. You can use this integration to automatically send lead data and lead scores between HubSpot and Salesforce. Communication between these two systems can drive productivity in your organization’s sales department.
Slack is another very popular sales tool that can integrate with HubSpot. Slack's integration can make it possible to eliminate much of the time your sales team spends on routine tasks like data entry. With HubSpot CRM integrations, you can perform many of these routine sales actions directly within Slack, which can save a lot of time throughout the day for your sales reps.
Northpass is one of the leading learning management system (LMS) providers. Northpass enables companies to design their own online training academies for customer and employee education. The Northpass for HubSpot integration allows Northpass and HubSpot customers to share data between HubSpot and their academies.
Integrating HubSpot and Northpass can help sales teams in a few different ways.
You can also integrate HubSpot with customer service tools. HubSpot customer service integrations have many different benefits that can help your organization improve its customer service experience.
The Facebook Messenger integration with HubSpot makes it possible to manage the interactions you have on Facebook Messenger using HubSpot. You can also assign chats to different support reps and set up chatbots.
The SurveyMonkey integration enables your customer service team to create automated workflows informed by the survey responses your customers provide. When you integrate SurveyMonkey with HubSpot, you can see a notification in HubSpot that tells you when a customer submits a survey response.
With the HubSpot integration for Zendesk, you can view all support ticket activity in Zendesk from your HubSpot CRM timeline. This can make it much easier to keep support tickets organized and track ticket creation and resolution.
Connecting HubSpot with Intercom lets your organization easily sync up leads with your CRM. The Intercom integration can automatically send newly captured leads to HubSpot and also makes it possible to view data about leads in HubSpot from your Intercom inbox.
You can also use HubSpot’s Northpass integration to reduce support tickets for your customer service team. When your customers have access to a robust academy of product knowledge, they’re more likely to be able to solve problems without contacting support. The Northpass integration for HubSpot makes it easy to use HubSpot workflows to deliver training to customers.
There are also HubSpot productivity integrations that can help boost productivity throughout your organization. Here are some examples of the productivity integrations that are available on the HubSpot marketplace.
With HubSpot’s Zapier integration, you can share data between apps with ease and set up Zapier in just a few minutes. This can help your organization save a lot of time in the long run. Integrating HubSpot and Zapier can help you reduce the time your teams spend copying and pasting data or searching for information.
HubSpot’s monday.com integration enables HubSpot users to manage their contacts from within the monday.com work OS. This can further improve the benefits of monday.com by enabling your teams to use HubSpot features in the context of the monday.com OS.
The Asana integration for HubSpot makes it possible for you to manage tasks in Asana using familiar HubSpot workflows. This can allow you to use customer data to trigger processes in Asana. You can also use Asana for HubSpot to easily move tasks from one team to another and automatically create follow-up tasks.
There are also HubSpot finance integrations. These integrations can connect your HubSpot CRM with the tools your organization uses to manage finances. Here are a few examples of popular finance integrations.
Using the Quickbooks integration for HubSpot, you can complete tasks like creating and sharing Quickbook invoices within HubSpot. You can also automate workflows in HubSpot with information from your Quickbooks invoices like invoice recipient, invoice number, amount billed, invoice status, due date and more.
HubSpot users can integrate FreshBooks with their CRM using the FreshBooks integration for HubSpot. This integration makes it possible to put all your FreshBooks contacts in HubSpot so you can manage them from one location.
The NetSuite integration for HubSpot enables you to sync your HubSpot CRM and NetSuite so the two systems can communicate seamlessly. You can share records between them, send lead scores to NetSuite from HubSpot and more. You’ll also receive full support from HubSpot to ensure the integration works as it should.
One of the best parts about using HubSpot is that it’s not just one application — it’s an entire ecosystem. HubSpot integrations make it possible for HubSpot users to connect their CRMs to a nearly limitless list of other business tools.
Northpass is a perfect example of the kind of solution you can combine with HubSpot. A learning management system can be improved with HubSpot data integration because feeding your product education strategy with data about your customers can create better opportunities for personalization.