Your organization’s user education experience should always be improving. It’s one thing to provide a great learning experience for customers, gig workforce, or any group that needs to learn more about your products or services — however, it’s another thing to maintain that quality over time. To do so, you’ll need to pay attention to the data that tells you what’s working and what isn’t. Collecting data about your customer education program and using it to inform iterative changes is one of the very best ways to continually deliver value to your users in the long run.
But where does this data come from? There are many ways to collect data about your users’ customer education experiences. One of the most effective ways is to use a learning management system (LMS) that comes with analytics tools. The LMS data you collect is a great source of information to help you improve your user education strategy.
What Does LMS Mean?
Let’s slow down for a moment. If you’re not familiar with online learning, you’re probably wondering: “what does LMS mean?” LMS stands for learning management system. A learning management system is a type of software platform that makes it easier to manage and deliver content for user education.
Benefits Of Learning Analytics
Learning analytics should play a crucial part in your organization’s user education strategy. There are many advantages to collecting data about your user education program and factoring those insights into future improvements. Here are a few benefits of learning analytics worth considering:
Data is absolutely essential for efficient user education optimization. Without data, you’d have no way of figuring out where your education program needs to be improved. Tools like Northpass that make data accessible and easy to interpret can significantly reduce the time it takes to make meaningful improvements to your user education program. Data-driven insights make it possible to think ahead and update your courses to be even better for the next round of learners.
It’s impossible to create better learning experiences for your users if you don’t have any way to evaluate how they’re learning right now. In-depth insights can help you understand how each customer is engaging with your content and how they learn best. You can channel this information into improvements to your user education strategy that will invite further engagement from your learners. For example, if the data shows that users engage with video content more frequently than they engage with other types of content, you know to focus your efforts on creating more video content.
Aid Learner Development
Detailed learner analytics can give you a bird’s eye view of each learner’s user education journey. Learning management software like Northpass makes it easy to see which courses users have completed and which they’re struggling with so you can intervene with additional resources if needed. Checking in with users as they progress through the learning progress is a great way to take an active role in their development.
The end goal of educating your users is to impact real business outcomes. You want your sales reps to benefit from your education program by making more sales and your customers to benefit by adopting products faster and spending less time talking to customer support about problems. Learning management systems with built-in tools for data analytics can communicate with your other software tools, like your CRM, to reveal how your user education program is affecting outcomes throughout the whole organization.
LMS Reporting And Analytics
LMS data analytics can take many forms. There’s a wide variety of metrics you can use to measure different aspects of your user education program. The best way to track these metrics is with software like Northpass that’s capable of LMS reporting. Examples of some of the different metrics you can use to measure the effects of your user education program include the following:
Course Completion Rate
One of the most valuable LMS reporting and analytics metrics is the course completion rate. As the name suggests, the completion rate indicates how many of your learners are actually finishing your courses after they start them and how long they’re taking to complete them. This simple metric can give you a great deal of insight into how effective your courses are. If any of your learners are not finishing courses, you should consider why. Maybe the courses aren’t engaging enough, or maybe the information isn’t valuable. If learners are taking an exceptionally long time to finish a course, it might indicate that the course is too difficult or confusing. You’ll have to look into each case specifically, but tracking the course completion rate can give you a lot of clues about how effective your courses are.
Some learning software, like Northpass, makes it possible to offer assessments when learners finish courses. This is a great way to evaluate how well your learners have retained the information in each course. If your users are consistently passing assessments, you know they’re getting the intended information. If your users are consistently failing assessments in a particular course or group of courses, then you know those courses aren’t currently doing a good job of helping users learn.
Learning Management System Examples
A learning management system needs to come with a few essential features to be useful to your business. Here are some of the LMS capabilities to look for:
The LMS you choose should have comprehensive data analysis features. The ability to inform your education strategy with real-time insights is invaluable in the context of user education. An LMS with reporting and analytics features enables you to continually learn about how your academy is functioning and make meaningful changes to positively impact your learners’ experiences.
The best learning management systems are fully customizable. Not only can you customize courses to reflect the personal look and feel of your brand, but you can also tailor the learning experience for each individual learner.
The world is now digital and many of your users are learning on the go. For quite a few of them, their commute or the few spare minutes between meetings might be the only time they have to devote to user education. The best way to cater to this significant group of learners is with an LMS that’s designed with mobile devices in mind.
When you’re choosing a learning management system to build your organization’s user education academy, you’ll find you have a lot of options. Here are some of the top LMS examples to consider:
Northpass is a comprehensive learning management system that includes robust analytics features to power your e-learning insights. It’s also intuitive, 100% customizable, built for mobile compatibility, and comes with some of the best support in the industry.
Docebo Learning Suite is a combination of tools you can use to manage online learning content and deliver training to different groups. You can also use Docebo’s analytics features to track the impact of your user education strategy.
3. SAP Litmos
SAP Litmos is another one of the best learning management system examples. This LMS is designed to help enterprise companies create and manage successful user education programs. It leverages multiple learning styles and an intuitive interface to make e-learning simple.
There are many factors to consider when choosing a learning management system for your business, but don’t forget to prioritize training effectiveness analytics. An LMS like Northpass that comes with extensive analytics tools gives you the best chance to build an academy that only gets better over time. With the insights you gain from your LMS data, you can inform iterative improvements to your user education strategy that can drive engagement and aid learner development.
An effective user education strategy is nearly essential. But what’s even better than an effective user education strategy is a user education strategy that’s always improving. LMS data gives you the insights you need to plan and execute positive changes to your users’ learning experiences.