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White labeling is the process of a company selling products with their branding but produced by another company. Whole Foods' 365 Everyday Value line is a good example of white labeling. These products—think milk, canned goods, snacks, etc.—come branded with Whole Foods' logo, assuming that they were produced by the company. This isn't the case most of the time. Instead, a third party manufactures the products and puts Whole Foods' logo and branding on them.
For this reason, many products we use daily are produced by the same company but sold to consumers with different branding.
A white-label LMS is simply a learning management system built and sold by one company—like Northpass—but branded to seamlessly align with other brand touchpoints. Said another way, a white-label LMS has no reference to the LMS vendor and acts as a seamless extension of the company using it.
Did you know? Northpass is the only true white-label LMS that allows you to design every aspect of your academy so that it perfectly aligns with your brand. Reach out today to see Northpass in action.
A traditional LMS is a useful tool to have, but typical learning management systems fall short of the capabilities of a white-label LMS.
A traditional LMS offers a one-size-fits-all visual design that retains some of the identity of the providing company.
With a white-label LMS, you can completely tailor the learning experience to create a seamless brand feel.
When it comes to why you need a white-label LMS, that's just the tip of the iceberg. Here are a few of the most exciting benefits of using a white-label LMS instead of a traditional platform:
There are clearly a lot of benefits to using a white-label LMS.
But, in practical terms, what's possible with a white-label LMS?
A white-label LMS introduces greatly expanded opportunities for personalization that aren't doable with a simple "branded" LMS.
When you brand an LMS, you're usually limited to making simple aesthetic changes like changing the colors to match your brand and adding your logo. This is better than nothing, but it still doesn't allow true customization.
A white-label LMS lets you make your academy 100% yours with your own tailored design. You can go well beyond just changing colors and adding a logo and actually customize the UX from top to bottom to fit seamlessly with your brand.
Some of the aspects of white label courses you can personalize include:
If you're looking for the best white-label LMS, look no further than Northpass.
Northpass is a white-label LMS with unique customization features that make it the market's most flexible LMS.
For example, Northpass customers can use custom templates that are designed to give you total control over your academy's appearance without requiring you to build it from the ground up. Northpass custom templates offer a low maintenance option without asking you to hand over any creative control.
When designing your online customer education academy, you must think beyond the content itself. While the quality of the course content is important, so is the quality of the learning environment. You're creating a whole experience for the learner and a white-label LMS is the best way to create an appealing and consistent experience with your brand.
Thank you.