White labeling is the process of a company selling products with their branding but produced by another company. Whole Foods' 365 Everyday Value line is a good example of white labeling. These products—think milk, canned goods, snacks, etc.—come branded with Whole Foods' logo, assuming that they were produced by the company. This isn't the case most of the time. Instead, a third party manufactures the products and puts Whole Foods' logo and branding on them.
For this reason, many products we use daily are produced by the same company but sold to consumers with different branding.
What's A White-label LMS?
A white-label LMS is simply a learning management system built and sold by one company—like Northpass—but branded to seamlessly align with other brand touchpoints. Said another way, a white-label LMS has no reference to the LMS vendor and acts as a seamless extension of the company using it.
A traditional LMS is a useful tool to have, but typical learning management systems fall short of the capabilities of a white-label LMS.
A traditional LMS offers a one-size-fits-all visual design that retains some of the identity of the providing company.
With a white-label LMS, you can completely tailor the learning experience to create a seamless brand feel.
When it comes to why you need a white-label LMS, that's just the tip of the iceberg. Here are a few of the most exciting benefits of using a white-label LMS instead of a traditional platform:
Enables personalization: It should go without saying that one of the primary benefits of using a white-label LMS is the enormous potential for customization.
With a white-label LMS, you aren't restricted to a design chosen by the LMS vendor The vendor's branding won't appear anywhere in the design. This means you're free to personalize the learning environment for your customers, employees or partners however you see fit.
Reduces cost: Normally, you might expect such powerful customization to come at a high cost. However, a white-label LMS is a very cost-effective option.
By using a platform created by a third-party vendor and branding it as your own, you can achieve a high level of customization without spending the resources to develop your own platform from scratch.
Boosts Visibility: When your academy is designed to reflect your brand image, everyone who uses your content gets exposed to your company.
Not only can your learners be sure they're getting their information straight from the source, but people who find your content organically will be able to learn about your brand as well.
Strengthens Reputation: When your product education content touts your brand's name and imagery, it lets people know that your team truly understands the business you're in.
By maintaining learning resources that reflect your brand, you can establish your brand as not just a provider of your products but an expert in your field.
What's Possible With a White-label LMS?
There are clearly a lot of benefits to using a white-label LMS.
But, in practical terms, what's possible with a white-label LMS?
A white-label LMS introduces greatly expanded opportunities for personalization that aren't doable with a simple "branded" LMS.
When you brand an LMS, you're usually limited to making simple aesthetic changes like changing the colors to match your brand and adding your logo. This is better than nothing, but it still doesn't allow true customization.
A white-label LMS lets you make your academy 100% yours with your own tailored design. You can go well beyond just changing colors and adding a logo and actually customize the UX from top to bottom to fit seamlessly with your brand.
Some of the aspects of white label courses you can personalize include:
Headers and Footers: You can change the headers and footers to appear however you want them to. Besides simply choosing the color and slapping your brand logo on it, you can actually fully customize the way the headers and footers are built. You can adjust the styling, change the size and location of the logo and even edit the navigation redirects to function however you need them to.
Cover Pages: Learners progressing through your white-label training materials can either select a course they wish to take or a learning path they wish to pursue. Each of these options requires separate navigations to different cover pages. With a white-label LMS, you can completely customize the look of these cover pages to give the learner a smooth experience that reflects your brand.
Course Cards: Course cards show learners what each course is about and help them navigate to the courses they want to take. A white-label LMS gives you total control over how course cards appear. You can choose what information appears on them, how much information they display, how they're styled, and more.
Fonts: You can customize the fonts that appear in your white-label online course platform however you'd like. You can use any font or combination of fonts to match your brand requirements. This is a subtle but effective way of reinforcing your brand's aesthetic and making the material appear familiar to your customers.
Buttons: Even a small detail like buttons can greatly impact the learning experience you offer your customers. With a white-label LMS, you can personalize the look of the buttons that learners click to navigate through your academy. You can change the color, text, size, or just about any aspect of the appearance you wish.
Northpass: The Best White-label LMS
If you're looking for the best white-label LMS, look no further than Northpass.
Northpass is a white-label LMS with unique customization features that make it the market's most flexible LMS.
For example, Northpass customers can use custom templates that are designed to give you total control over your academy's appearance without requiring you to build it from the ground up. Northpass custom templates offer a low maintenance option without asking you to hand over any creative control.
When designing your online customer education academy, you must think beyond the content itself. While the quality of the course content is important, so is the quality of the learning environment. You're creating a whole experience for the learner and a white-label LMS is the best way to create an appealing and consistent experience with your brand.