A great product will only get you so far — if people don't know how to use it, they won't. If they don't, adoption suffers, churn goes up, NPS plummets and a whole lot more. A product training platform makes sure those things don't happen.
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The quality of the product training you offer your customers and your employees can often be make-or-break for your business. It’s wise to invest in the tools needed to put together an outstanding education program, such as a product training platform.
There are a lot of good reasons to start using a product training platform. If you don’t have any kind of customer education in place currently, building one without dedicated software will likely be a monumental task. If you’ve already implemented a product training program, but you aren’t making use of a platform designed for online education such as a learning management system (LMS), you could vastly improve your program by making the switch.
A product training platform can enable you to achieve concrete development in the quality of your customer education program. For example, product education software can:
Strengthen relationships with your customers
Boost product adoption
Decrease customer support costs
Grow your revenue
Let’s explore these benefits in more detail. Throughout the rest of this article, we’ll dive into the ways you can use a product training platform like Northpass to make tangible improvements to your product education efforts.
Training Management Software
A successful training management program is very difficult to achieve if you’re trying to build one from scratch without the help of any sort of training management software. You can cut down on the time and effort required to create content and launch a training program by taking advantage of the available tools for product education.
Here are some of the best reasons to use training platforms to drive your product education initiatives:
Using an online training platform to build your product knowledge academy can save you a mountain of time and effort. If you try to create an academy from scratch, you’ll most likely find yourself overwhelmed by the amount of resources required. You can also cut costs in the customer support department because customers will have the ability to teach themselves, therefore reducing the number of live support requests coming in.
Make Your Content More Accessible
No matter how well-designed, your product training materials won’t do anyone any good if they aren’t easy for interested learners to locate. You can use training management software to publish all your content in one location where customers can access it through multiple channels. This way, your customers can feel confident that assistance is only a few clicks away if they need help with a product.
No product training program is a smashing success straight out of the gate. It takes time to gradually develop an online training academy that accomplishes all your goals. The best way to make progress is to gather feedback from your users and track the way they’re interacting with your content. This can reveal what aspects of your program are working as intended and which aspects need to be changed, enabling you to make informed decisions about the future of your product education strategy.
Create Multi-format Courses
Training management software makes it simple to create courses that can appeal to all different kinds of learning styles. You can incorporate content using multiple formats, such as audio, video, interactive media, text articles and more. This can ensure all of your academy’s users have the same opportunities to learn about your products using their preferred learning style. Varying the presentation of your content can also help keep learners interested and engaged.
How to Create Software Training Courses
Building a product education program is easiest when you use a high-quality training management platform. You can improve your odds of success even further by sticking to the tried and true steps to turn your product education objectives into reality.
1. Define a Goal
First, your product training strategy needs a purpose. What kind of business outcomes are you hoping for? What kind of experience do you want your learners to have? The answers to these two questions are often intertwined. When customers are given opportunities to succeed with your products, it nearly always translates to better business performance.
2. Define Your Users
In order to deliver content that’s fully relevant, you should strive to understand exactly who the users of your academy are. Developing a user persona can be very helpful for designing courses that appeal to your target audience specifically.
3. Outline Your Course
Before you create the actual content of your courses, you should create a roadmap that lays out what modules your course will include and how users will progress through it. This usually involves brainstorming the best course structure for achieving your objectives from step one. By planning out your course in its entirety before you start designing content you can make sure all your content works together toward the end goal. This is the step where you should pull out all your best content strategies such as leveraging interactive training ideas.
4. Author Your Content
Next, you should build the actual content of your course. This will probably be the most time-consuming step, and it’s also one of the most important. The effectiveness of your product education obviously depends on the quality of your training content. To simplify this step, ask yourself if there’s any content you’ve already created that you can republish as part of your course. This can save you time and effort and make your past content more accessible.
5. Deliver Your Course
Now you need to deliver your training course to your learners. The content needs to be easy to find to have the maximum benefit. One of the best ways to organize your software training courses or other product information is to use a training management platform. A dedicated platform can make it possible to store all your product content where it’s easily accessible to users from a central location.
6. Evaluate the Impact
The last step of building a product training course is to measure its impact after it’s been launched. By using an LMS to track the behavior of online learners taking your course, you can develop a better understanding of what your learners need. Then, you can adjust your course to meet those needs.
Use Cases for a Product Training Platform
Training platforms for product education are fantastic tools for creating, delivering and maintaining product information and training for customers. But while customers are one of the primary groups that can benefit from product education, they aren’t the only one. You can also do a world of good for your employees, channel partners and gig workers by maintaining high-quality training materials.
Training Software for Employees
Aside from your customers, your employees can benefit from product training as well. You can use learning platforms like Northpass as training software for employees to create and deliver product content that will enable them to help your customers more effectively. Without adequate product education for employees, it will be difficult to present your company as an authority in your industry.
Product Training for Customers
It’s extremely important to equip your customers with the knowledge they need to be successful with your products. You can use training management software to deliver product training to customers so they can get the most out of their purchase or subscription.
Product training for Channel Partners
If you work with a network of partners, you can use an LMS to make it easier for your partners to market and sell your products in a consistent manner. It can be difficult to keep control of the brand image when third party sellers are involved, but a product training platform can make it easier.
Product Training for Gig Workers
Keeping a disparate workforce on the same page can be tough, but it’s much more achievable with product training software. If your company operates using a gig workforce, your workers can benefit enormously from an online learning platform. When your workers have access to a central repository of product information, it becomes a little easier for them to deliver a consistent brand experience no matter where they are.
Best Product Training Software
Building a product training program might feel like an overwhelming task at the start. However, it can become entirely manageable if you implement a product training platform. The best training software can offer many different benefits, not only for learners, but for your organization’s business outcomes as well.
To summarize, some of the most advantageous effects of using online training software include:
Less time, effort and resources required to launch your program
More accessible content that your users can actually find when they need it
The ability to gather feedback and track data that will help you iteratively improve your product training courses
The ability to integrate multiple content formats
Improved product adoption and higher revenue
There are quite a few different options to consider when it comes to choosing an enterprise LMS. One of the best online training software examples you’ll find is Northpass. The Northpass learning management platform comes with the features and capabilities necessary to impart all the benefits mentioned here and more.