It’s important to provide your customers with adequate training. This includes basic onboarding tasks like helping them set up an account and log in for the first time, but it extends well beyond setup alone.
A fully effective customer training program offers ongoing learning opportunities for customers that help them get the most out of the products or services they purchase from your organization throughout their entire customer journey.
Let’s take a look at some of the best customer training software available today and explore how customer training software can create an advantage for your company.
What's Customer Training?
Customer trainingorcustomer trainingis a strategy you can use to improve the customer experience through educational resources. These resources provide value to your customers by fostering their success, which ultimately increases customer loyalty. The best customer education programs are designed to impact measurable business metrics, such as product adoption,customer retentionand LTV.
Customer Training Software Benefits
Customer training software is great for educating your customers about your company’s products and services. But what makes it so important? What are the benefits of customer training software that'll actually have an impact?
Let’s break down some of the best features of customer training software that can help you improve your customer education program.
One of the most important reasons to use a customer training platform to deliver your training content is accessibility. It’s essential that your training academy is simple for your customers to find and log in to. A cloud-based learning management system, like Northpass, makes it possible for customers to quickly access training content from almost anywhere in the world. This is a huge step toward making your training content easier for your customers to use.
Every one of your customers learns a bit differently. A one-size-fits-all customer training strategy makes it far too easy for learners whose preferences don’t align with your methods to fall through the cracks. One major advantage of using customer training software is that you can design training courses that cater to multiple learning styles so everyone can learn efficiently. Northpass also enables you to program personalized learning paths that ensure users are completing relevant courses in the best order.
Your customers are busy people, as you probably already know. Mobile technology is so ubiquitous now that many people expect to be able to take their work on the go with them. This includes completing training courses to learn how to use new tools and products. It’s important for your organization to offer training content that is optimized for mobile devices so your customers can access it even when they’re away from their desks.
The whole point of customer training software is to improve customer training. A large part of achieving this goal is making your organization’s customer training program as easy as possible for customers to navigate. You don’t want your customers to have to go to a lot of effort to find or access your training content. You also don’t want them to have to struggle through a clumsy interface that distracts them from the important concepts and skills they’re learning about. Using high-quality customer training software is one of the best ways to create a custom training program that’s easy for your customers to use.
Many kinds of customer training software include elements of gamification. This doesn’t necessarily mean they include actual games, but they incorporate game-like elements to make the learning experience more engaging for your customers. For example, customers can collect certifications from the courses they complete, giving them tangible achievements to work toward.
No customer training strategy is complete without analytics. By tracking your customers’ engagement with your training content, you can identify important insights into how your strategy is working. In order to learn about where your training program is working and where it isn’t, you need to collect data and analyze it effectively. Some online learning software, like Northpass, comes with features that make it easy to analyze customer learning behavior and make continual improvements to your training strategy.
Best LMS for Customer Training
Customer training software, also know as learning management systems (or LMS) are designed to fully accommodate all your customer training needs from end to end, including content creation, delivery, management, tracking and more.
The best LMS for customer training is the one that includes the right combination of features to meet your organization’s unique customer training needs. But how do you know which learning management system is the right one for you? There are a lot of options, and without a guide, it can be hard to tell a quality customer LMS from a poor one.
Before we consider some of the top learning management systems, let’s touch on some of the critical features that should be included with the best customer training software.
Multi-content Support: Every customer learns differently. In addition, nearly everyone finds it easier to remain engaged when there’s some variety to the content. If you present learners with only one content format, they may not get the most out of it, or at best, they’ll quickly get bored. You should choose customer training software that supports multiple content formats.
Built-in Feedback: It’s very important to have ways of measuring the effectiveness of your customer education efforts. By using customer training software with built-in feedback and analytics features, you can make it easier than ever to gain insights that enable informed, iterative improvements to your strategy.
Certifications: One way to motivate your customers to complete training courses is to reward them with certifications. Learning management systems like Northpass make it possible to present learners with certification when they complete a certain course or group of courses, recording their new expertise with the skill or feature they’ve learned. This can encourage customers to take more courses so they can display more certifications to their networks.
Here’s a brief rundown of the leader customer training software on the market today:
Northpass is a fully customizable, cloud-based learning management system designed to make it easy to deliver effective training materials to your customers. Northpass includes many of the most important LMS features like customizable learning paths, mobile compatibility, numerous integrations and much more.
Docebo is a subscription-based learning management system that helps organizations create engaging online learning environments for their customers. It’s also easily scalable and can be integrated with many other kinds of software.
SAP Litmos is an online customer training platform that helps your customers get the most out of your products. You can use SAP Litmos to upload training content that your customers can easily access anytime. SAP Litmos also includes certifications for completing courses and features for tracking learner interactions.
TalentLMS is another cloud-based learning management system that makes it easy to provide customers with online learning opportunities. This learning software can work for a variety of purposes, including onboarding, compliance training, customer training, sales training and more. It even comes with some premade courses so you can get your customer education strategy up and running almost immediately.
Mindflash LMS is an enterprise learning management system designed for growing, faced-paced companies. This learning software can make it easier for organizations to connect a vast network of partners, customers, contractors and others with useful educational resources about critical topics.
Customer Training Platform
These are some of the best customer training platforms for a variety of purposes, but there are many more. Ultimately, your decision should be based on which platform has the right combination of features to serve your organization’s customer training needs. This list is a great place to start, and you’ll likely find a learning management system here that works for your organization, but if not, you can always expand your search.
Whichever customer training platform you choose to implement, it’s important that you use it to create a robust customer training academy that gives your customers the freedom to access information about your products in just a few clicks.
When you take the time to provide your customers with resources like product information and related customer training courses, you’ll likely find that customer satisfaction increases considerably.
If you want to implement a customer training program, but don’t know where to begin, just start small and use a platform like Northpass to help you build a few core courses. Then, you can expand outward and upward from there