Effectively training your users is one of the most important things you can do to ensure their success with your products. Whether those users are customers, workforces or partners, improving the quality of your training materials is one of the best ways to promote engagement and many other positive business outcomes.
If you’re struggling to find ways to improve your end-user training, online training software could be your solution. The best online training software comes with all the features you need to create, manage, deliver and track educational content to your users.
Let’s break down online training software a bit further to understand exactly what it is and how it can benefit your online learning program. We’ll also look at a few different types of online training software and discuss the differences.
What's Online Training Software?
The best place to start is to answer the question: “What’s online training software?” Online training software (also known as learning management software) makes it easy for organizations to manage, deliver and track online learning content. Businesses can also use online training software to communicate with their online audience, monitor their training progress, administer assessments and more.
Why's Online Training Software Important?
So with the definition out of the way, why’s online training software important? Online training software creates a lot of advantages for companies. Here are just a few of the primary benefits:
Your learner base isn't made up of only one kind of person. Even though you have a target audience for your content, there's still a wide variety of needs within that audience. Personalizing the learning content they see is a great way to cater to all your users based on what makes them unique. Online training software makes it much easier to personalize content at scale.
The days when the vast majority of business was done in an office are behind us. Remote work has become commonplace, and many people need to be able to get things done on the go. A user education program that requires them to sit down at their desks to complete training courses is not going to encourage engagement. For those in your audience who work remotely, it could actually impede it. Online training software makes it possible to optimize all your learning content for mobile learning experiences so that users can access it whenever and wherever is convenient for them.
Tracking and Analytics
One of the best ways to improve your user education strategy is to act on feedback. Online training software provides tools for tracking and analyzing user behavior as they interact with your training courses. This makes it easy to pinpoint where users are struggling or which courses aren’t providing much value. This means you have a convenient source of feedback you can use to evolve your user training materials over time.
Online training software is an important tool, but it’s not the only piece of technology your organization needs. You likely already have an established tech stack with various applications that help you keep your business functioning and productive. You may even feel a bit apprehensive about upsetting this delicate balance by trying to introduce a new piece of software. Luckily, the best online training software is simple to integrate with the rest of your tech stack via LMS integrations. You can set it up to operate seamlessly alongside your other tools.
Save Time and Money
One of the most noticeable ways online training software can benefit your organization is by saving you time and money. Using an automated platform to deliver training content to your users means no more in-person training. You can save a lot of time that would have otherwise been spent planning, scheduling and running multiple training sessions. Online training software can also help reduce the amount of time the support team needs to spend resolving support tickets via phone, email or other channels. When your users have all your training content at their fingertips, they become self-sufficient learners and problem solvers.
Sometimes, the problem with a user education program isn’t the quality of the material, but the way it’s organized. Disorganized learning content that’s not easy for users to access is no help to anyone. Even if the resources are technically there, users may get frustrated searching for them and end up needing to contact customer support anyway. Online training software serves as a central hub for all your training content where users can access information at any time through a simple portal.
Types Of Online Training Software
Online training software comes in different shapes and sizes. There are a few separate variations that are best suited for different scenarios. Here’s a rundown of some of the most common types of online training software you’ll come across.
Cloud-based (SaaS): Cloud-based online training software, also known as SaaS training software, is a kind of learning management software that’s hosted on the provider’s server and accessed via the cloud. This is a great “plug and play” option for many organizations because it requires minimal setup and comes with automatic updates.
Installed: Installed online training software works like traditional, non-cloud-based software. It requires you to purchase a license and install the learning software on your organization’s own server. This gives you a high degree of control over the software, but it also means you’re fully responsible for maintenance and data storage.
Open source: Open source online training software has open-source code that can be used by anyone for free. Open-source software is a good solution if you don’t have a large user education budget, but it will require quite a bit of work and technical expertise to adapt the software to meet your specific needs.
Custom: Custom-built user education software is designed by a developer to meet your exact specifications. This is often the most expensive option, but it also gives you complete control over every aspect of the final product.
The key to choosing between different types of online training software is to consider which one meets your unique needs and fits within your budget. You may also be able to find learning management software that’s designed specifically for your industry.
Best Online Training Software
To help you narrow down your search for the best online training software, here’s a little bit of information about some of the most promising candidates.
Northpass is a cloud-based online training platform that simplifies the process of creating, managing and scaling learning content for employees, customers and partners. The platform is completely customizable and can be easily integrated with the rest of your toolkit. It’s also the only LMS in the HubSpot Marketplace.
Docebo is a learning suite that comes with tools for managing and delivering training content and observing user education outcomes. It includes AI-powered personalization capabilities to provide an effective learning experience for every user.
LearnUpon is capable of delivering training materials at scale to employees, partners and customers. This platform makes it easier to set up different kinds of training for different audiences and can be fully integrated with other popular tools like Salesforce.
Skilljar is an external LMS that leverages data to make it easier for customer support teams to track users’ progress and measure the impact the materials are having. Integrated assessments, certifications and other features are included to help businesses improve engagement and retain customers.
Lessonly by Seismic is an online training platform that helps sales and marketing teams manage sales content and enablement materials to promote user engagement. It also makes it easy to unify your tech stack by integrating learning tools with other enablement tools like your CRM, collaboration software and content authoring tools.
SAP Litmos is an online training platform for enterprise companies. It’s designed to empower teams across all different departments to collaborate on user education initiatives. The software includes content authoring tools as well as tracking capabilities.
360Learning is a hybrid platform that combines the features of learning management software with powerful collaboration tools. Organizations can use it not only to create and deliver content but also to provide users with an environment that invites collaborative learning.
TalentLMS is an online training platform that offers tools for all different types of training, including onboarding, compliance training, sales training, customer training, partner training and more. In addition to built-in content creation features, it also includes over 550 premade courses that cover essential skills.
AbsorbLMS is an AI-powered online education platform that is designed to expand your users' opportunities for learning and gaining new skills. Organizations can use this software to deliver training materials to employees, partners, customers and more, and the content can be easily customized to match your brand.
WorkRamp is a learning management system that focuses on helping organizations produce and deliver learning content at scale to customers, employees and partners. It comes with a dashboard for tracking relevant training metrics and can be easily integrated with your CRM.
Each of these training software platforms are designed with a slightly different set of needs in mind. There’s almost certainly an online training platform that’s suited to your business’s unique objectives, but it’s important to do your research and determine which platforms don’t include what you're looking for.
However, the best training software platforms solve the same key problem: Your users need access to helpful training materials. Implementing online education software is one of the best ways to promote engagement, lower churn, cut expenses and more — all while delivering a stellar user education experience.