When Harry Gordon Selfridge coined the phrase, "the customer is always right,” in 1909, he did so with the retail world in mind. More than 100 years later, his words transcend industries. Today, for any business to be successful, they have to take a customer-first approach to everything they do. This is why we’re so passionate about helping companies create advanced online education programs — and we do this with a learning management system (LMS) that encourages engagement.
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4 Powerful Ways You Can Increase LMS Engagement
The goal of an LMS is simple: Give your customers the resources they need to be successful. That said, using an LMS isn’t a plug-and-play solution. Instead, it's an investment that's unique to you and your customers.
1. Invest in MicrolearningThis strategy rests on your ability to make the learning experience as intuitive and easy to use as possible. If you don't and the experience feels like a chore, your customers won't use it — or won't use it as you intended.
Instead, present your content in multiple "bite-sized" segments, but, make sure you offset the reduced length with increased frequency and interaction to ensure your customers are getting the skills and knowledge they need to be successful.
Microlearning often happens on the go, so this also means taking the time to invest in an LMS that’s built around a mobile-first interface that allows your customers to learn whenever and wherever they choose.
2. Take Advantage of Integrations
LMS-supported integrations are tools provided to you by the platform to enhance the learning experience. Many integrations are free and make content more accessible and more enjoyable. For example, Northpass’ integration with iorad, gives you the ability to create and share interactive product tutorials easily.
Instead of describing what your customers need to do, take them on an interactive journey through your product. Creating interactive tutorials is an engaging way to teach customers the ins and outs of your product.
3. Personalize Whenever Possible
Another way you can boost engagement is to invest in personalization. There’s a ton of research available that solidifies the notion that personalization increases engagement and conversions. For example, 98% of marketers say personalization advances customer relationships.
Even the smallest action, such as including your customers’ names on the welcome screen or customizing the end-of-course screen to inform them of the next steps or expectations can make a difference.
4. Encourage and Listen to Feedback
Finally, your quest for engagement can't happen in a silo. Instead, it's important to keep your door open for feedback.
What are your customers saying? Are your courses too long? Do they not address their questions? Are you not getting new courses up fast enough?
If you're not giving your customers the chance to answer these questions and share their ideas, you'll struggle to get the engagement you want.
Improving Engagement is a Marathon, Not a Sprint
Meaningful LMS engagement will come only if you’re willing to meet your learners with an experience that encourages them to learn. You can do this by investing in microlearning that delivers your content in easily digestible chunks or by taking advantage of built-in integrations — like iorad — that make the learning experience seamless. You’d also be wise to personalize whenever possible and keep the door open for feedback. Remember: Putting your learners first (and making it known that you are) is the most powerful way to increase LMS engagement.
Want to learn more about Northpass’ engagement-boosting features? Book a demo to see it in action.