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The Evolution of Customer Education: Why Product Training is No Longer Enough

Wednesday, March 29, 2023 at 1:00 p.m. ET

👋 Join Us Live or On-Demand

Companies have always trained customers to use their products. 

But, feature training is no longer enough.

Today, companies need customers to focus on the “why”—why should customers be using a product, why should they be using a feature, what best practices can they adopt when using, etc. This is digital customer education and it's becoming the new standard of training. 

In this webinar, Debbie Smith, Customer Education Management Association President, and Steve Cornwell, Northpass CEO & Founder, will discuss the evolution of customer education from traditional training to digital customer education. And why, especially in this economy, it's more important than ever to make the change.

 

You’ll learn: 

  • How switching from traditional training to digital customer education will have a positive impact on your customers

  • How digital customer education increases core business metrics

  • How to successfully transition from traditional training to digital customer education

 

Speakers

Steve Cornwell

Founder & CEO, Northpass

Steve Cornwell is the Founder & CEO of Northpass, a leading Customer Learning platform. He is an experienced SaaS leader with more than 19 years of experience building and scaling software companies — from the ground up — by helping brands like Compass, Shopify, Talkspace, Uber and others transform their learning and analytics programs into world-class centers of excellence.

Debbie Smith

President, Customer Education Management Association
Debbie Smith is an entrepreneurial, innovative Customer Education People Leader with extensive learning strategy, instructional design, eLearning design and development, user experience, and project management experience. She's an analytical strategist skilled in using data to evaluate and develop training programs.